The Eiffel Tower is a well-known symbol of Paris.Without understatement, almost every person in the world knows what the Eiffel tower looks like and where it is located. We would like to briefly highlight the history of the Eiffel Tower and tell you how its image influenced the positioning of Paris.
Now it’s impossible to imagine Paris without the Eiffel Tower, so when in 2016 Graphéine needed to develop a corporate identity for Paris, the agency’s designers could not abandon the main association. The tower literally creates the image of Paris as a tourist destination. The creators of the brand share that they wanted to avoid platitudes, but at the same time come up with a recognizable brand. Designers settled on a simple and minimalist solution, which is combined with the silhouette of the city. The letter A in the word PARIS reminds us of the image of the Eiffel Tower. Thus, the agency managed to create a new, fresh and bright, and most importantly, the most understandable corporate identity. Now, it is used in many tourist brochures, in various centers and in guidebooks.
So, the Eiffel Tower is a magnificent structure, which is now loved both by citizens and tourists. Interestingly, this was not always the case. When it was just built, many Parisians were unhappy. Even such influential people as Hugo and Maupassant said that it had to be removed from the streets of Paris.
Indeed, the tower, built in 1889 for the World Exhibition, was planned as a temporary structure. According to the plan, it should have been dismantled after 20 years, but, nevertheless, it stands and delights visitors to this day. First, after the exhibition, it was left for military purposes, and then it attracted more and more visitors. And now the Eiffel Tower is a real symbol of Paris.
The tower is an amazing structure; it is the tallest building in France, and it is the most visited and most photographed landmark in the world. Only a few people know, but there is another interesting fact about the Eiffel Tower: it is the only building in the world that has its own patented color - brown eiffel, close to the natural shade of bronze. The tower is repainted every 7 years, and usually it takes about 60 tons of paint. Throughout its history, the tower changed a lot of colors from yellow to ocher.
Find more examples of corporate identity and read about the history of the Eiffel Tower here and here.