The meaning of color for website interface: How to evoke the necessary emotions

When we create and design the interface of a website we need to focus not only on its functionality and usefulness, but also we need to make the website emotionally attractive. So, you need to pay your attention to the color palette of the website (a set of colors that are used in web design).
Users do not usually pay attention to the color of the font, the background, its individual parts and the navigation bar. It doesn't mean that they are not able to influence them. It happens unconsciously. Mostly, this algorithm was formed in human consciousness in ancient time while getting new experience. It was the period of interaction with the nature. That is why today different colors in web design can cause certain emotional reactions. According to the design, the site should correspond to the subject matter, and the colors that you use can induce a person, for example, to make a purchase or order a service.
When hospital staff wears uniforms of neutral white or pastel colors, we understand that this is due to the perception of color. Light tones don't annoy people, and are even able to calm them down. The same happens with websites. When users see a website, they immediately develop a certain attitude to the brand, products and the website itself. These emotions and feelings appear due to a certain color, which plays a big role.
Each of us has seen the color wheel in the graphic editor or in the application. Isaac Newton invented it in 1666, when he was working on the theory of light and colors. He formed the basis for the formation and development of the modern optics. Web design is a small but integral part of this. Everything is very simple. The circle allows you to choose colors that would harmonize together.

Each of the shades has the most suitable color for it, and the one that makes up the big contrast with it. It is easy to find opposite colors with the color wheel; you need just to select the color on the opposite side of the wheel. Complementary colors are placed together and complement each other. Color schemes remain the same whatever the angle of rotation is. For example, lilac and green are always close to blue.
In web design, with the help of bright colors, you can highlight certain words. This is especially effective on a dim background. Bright text selection affects the information perception, and adds a certain emphasis to it.
The choice of color also depends on the environment and the specifics of the work of the web designer, since we look at colors and shades a little differently than illustrators and artists.
Color perception is not a universal language; however, there are some colors of web design, the effect of which can be predicted. It is important to remember that different cultures around the world perceive colors differently, but we will cite several associations that people have in Western culture.

• Bright warm colors (red, orange, yellow) fill a person with energy and "awaken" him.
• Cold dark shades (green, blue, purple) are relaxing and soothing.

What associations and emotions characterize each color separately?

1. Red - power, importance, youth, passion, love, action, aggression.

2. Orange - friendliness, energy, uniqueness, sunshine, optimism.

3. Yellow - happiness, creativity, optimism, enthusiasm.

4. Green - growth, stability, freshness, harmony, novelty, health, wealth, finance and environmental topics.

5. Blue - peace of mind, safety, coolness, openness (light shades), reliability (dark shades).

6. Violet - luxury, creativity, romance (light shades), mysticism and mystery (dark shades).

There are some excellent web-based tools for developing website design; using them you can put the color theory into practice. Here are some of them:

1. Adobe Color CC is one of the most reliable tools for choosing the color; it is easy to use.
2. Paletton is a simple tool for the fastest color selection.
3. Colorscheme.ru offers an online color wheel, an easy tool for choosing the color for the user interface according to various characteristics. 

Date: 
09.09.2019