Having a strong brand matters – and without sending a single tweet or Instagram post, you are still out there, just by being visible. Your brand is determined by your capabilities and how you express yourself online. The way you look online affects your reputation and how a potential client makes a purchasing decision with this in mind.
Warren Knight, a Social Media Strategist, one of the UK’s leading professional speakers in Technology, Sales and Social Media, gives several tips to make your brand prosperous online:
1) Understand your brand.
It is important. You need to make sure there is no difference between how you perceive your brand, and how others perceive it. Ask yourself what three words you associate with your brand. Then ask someone you trust, and who knows your business, the same question. If the three words do not match up, ask yourself why and whether this reflects a gap between your brand and reputation online.
2) Understand your customers.
You need to understand what your customers want. The message that you publish on the Internet has to fit for your target customers.
3) Use stereotypes to your advantage.
Having any stereotypes does not have the negative impact you can think it does. Making your business relatable is important, and the best way to do this is to identify a stereotype – as chances are, this is what your customer is thinking about your brand. When you know how others perceive you, you can identify the assumption that goes with the stereotype.
4) Work in real time.
You have to make it an important task every day to communicate in real time with those who communicate with you.
5) Your branding and your business
Does your branding reflect your business? If there is a mismatch between the way you communicate online and your branding, you need to make a change.
Veronika Negodina, 2nd year student