We would like to present the materials of the 4th International Transdisciplinary Research and Practice Online Conference “Connect-Universum – 2018”

On 29-30 November the webinar “Digital Place Branding Management: Global and Local Aspects” was held as part of the Conference “Connect-Universum – 2018”. During the webinar the following key speakers of the Conference presented their reports online:
 
John MoravecPhD, Professor, author of the book “Knowmad Society: Borderless Work and Education.”
 
How can we better ensure the success of the campus, its individuals, and the community it serves?
 
Sandra Braun – PhD, Associate Professor; teaches public relations writing and crisis communication at Mount Royal University (Calgary, Canada).
 
Ancestral Tourism and Digital Place Brand Management
 
Steve Millington – Director of the Institute of Place Management (IPM) Special Interest Group for Place Making, Senior Lecturer in Human Geography at Manchester Metropolitan University (UK); co-editor of “Spaces of Vernacular Creativity: Rethinking the Cultural Economy and Cosmopolitan Urbanism” (Routledge); member of an ESRC project, High Street UK 2020.
 
Learning from Blackpool: Re-enchanting Sterile Streets
 
Roberto Bruni – PhD, Research Fellow at the Marketing, Economics and Law department, University of Cassino and Southern Lazio (Italy); expert in marketing, place marketing, tourism marketing; co-author of the book “Place as Value Proposition: The Marketing Perspective” (2017).
 
Brand Positioning: Perspectives from Value Co-creation and Strategic Narrative  
 
Irina P. Kuzheleva-Sagan – D. Sci. in Philosophy, Professor, Head of the Department of Social Communication, Faculty of Psychology, National Research Tomsk State University (TSU, Tomsk, Russia); Head of the Laboratory of High-Hume New Media Technologies; leader of the research team “Organization of Social Space 4.0 as a Condition for the High Quality of Human Life in the Digital Era”; expert in methodology for scholarly knowledge about public relations and image studies, researcher of digital nomadism.
 
Social Space 4.0 as an Attribute of the Digital Age
 
Irina N. TerentyevaPhD, Nizhny Novgorod State Technical University n.a. R.E. Alekseev (NNSTU); editor, NSTU Editorial Board.
 
Nizhny Novgorod – Gorky - Nizhny Novgorod: Communicative and Socio-Constructivist Aspects of Place Branding
 
Dmitry P. Gavra – D. Sci. in Sociology, Professor, Head of the Department of Public Relations in Business, School of Journalism and Mass Communications, SPbU (Russia); Head of the research project “External Image of the Country in Global Information Environment”.
 
New Power Relations in the Digital Attention Economy as a Challenge to the Place Brand Management
 
Nick Fedaeff – Russian and New-Zealand surrealist artist, musician, expert in new media, traveler, and “man of the world”.
 
Stories by a Travelling Artist – “Man of the World”
 
Olga N. AstafyevaThe Dr. hab. of philosophy, Professor, Director of Research and Education Centre “Civil Society and Social Communications”, Assistant Head of the UNESCO Chair, Institute of Public Administration and Civil Service, The Russian Presidential Academy of National Economy and Public Administration (IPACS RANEPA); Chairwoman of the Moscow branch of Scientific and Educational Cultural Society (Moscow, Russia).
 
Resources of the Symbolic Capital of the Cultural Environment: Bolstering Image of Place Rebranding?
 
Olga V. Shlykova D. Sci. in Cultural Studies, Professor, Deputy Director of the Research and Educational Centre “Civil Society and Social Communications”, expert in Media and Digital Culture.
 
Digital Transformation in Culture: Regional Practices
 
Oksana V. KonyshevaLeading Expert in work with regions at the State Atomic Energy Corporation ROSATOM, Head of the Program “Territory of Culture of Rosatom”.
 
The Cultural Space of Rosatom: Project Collaboration in the Digital Age 
 
Sergey V. Kuvshinov – PhD in Engineering Sciences, Associate Professor, Director of the International Institute of New Educational Technologies at the Russian State University for the Humanities.
 
Konstantin V. Kharin -  PhD in Engineering Sciences, Director of the Centre of Emerging Media Technologies, International Institute of New Educational Technologies at the Russian State University for the Humanities.
 
Age-Old Tradition and Modern Technology. Museum-Workshop “3Da Vinci” in Digital Format
 
Elena I. YaroslavtsevaPhD, Associate Professor, Senior Research Officer at RAS Institute of Philosophy.
 
Values of Diversity and the Issue of Place Branding
 
Martin de Jong – PhD, Professor at the Faculty of Technology, Policy and Management, Delft University of Technology (Netherlands). The main research topics are urban infrastructure development, transport infrastructure, “eco-cities” development.
 
From City Branding to Implementation. Avoiding Green Washing and Adopting Sustainable Urban Transformation
 
Scott Cunningham – PhD, Associate Professor at the Faculty of Technology, Policy and Management, Delft University of Technology (Netherlands); associate editor at the journal “Technological Forecasting and Social Change.” Research interests: data science, game theory, economics and management of new technologies.
 
Places as a Nexus, a Discussion about How Places Attract Inventors
 
Marta Hereźniak – PhD, Adjunct Professor at the University of Lodz (Poland); author of the first doctoral dissertation in Poland and the first book about nation branding; expert at Polish Chamber of Commerce in “Brand for Poland” project; consultant in brand-related projects for cities, companies, public institutions (Ministry of Foreign Affairs, Ministry of Regional Development etc.) and local governments; leading consultant in the project on Kazakhstan country brand; co-author of European Funds Brand Strategy in Poland; member of International Place Branding Association.
 
Creating Place Brand Experience in the Online Environment. Challenges, Methods, Best Practice
                                                                                                    
Alexandra Endaltseva - PhD, École des Hautes Études en Sciences Sociales (EHESS, Paris, France).
 
Conferencing out and about: Academic Rituals and Territories
 
Lauren Miller – Community Developer for Europe at Makesense; she works with Makesense volunteers throughout Europe developing socially significant projects, studies political sciences and law. Prior to joining Makesense she advised on fighting against the privatization of education worldwide and collaborated with the Organization for Economic Cooperation and Development.
 
Makesense: How We Engage Citizens to Become Changemakers in their Cities
 
Dean Kruckeberg - PhD, Professor at the University of North Carolina at Charlotte (USA); executive director of the Center for Global Public Relations, distinguished American academic and practitioner in Public Relations.
 
Katerina Tsetsura - PhD, Professor at Gaylord College of Journalism and Mass Communication, the University of Oklahoma (USA); international expert in communication audit, geo-branding and strategic planning. Chairwoman of PR division of International Communication Association (ICA); member of the Commission on Public Relations Education.
 
A Voyage into Uncharted Waters: Societal Implications of Today’s Global Media Environment
 
Sergei Samoilenko – Holder of Master’s Degree in Communications, Instructor at the Department of Strategic Communication at George Mason University (USA); Scientific Advisor for the Public Relations Student Society of America (PRSSA); Chair for the Washington Department of University Relations at the Public Relations Society of America (PRSA); reviewer for Oxford University Press.
 
Reputation Management of Academia as a “Territory of Progressive Science”
 
Ekaterina V. Polyanskaya – Senior Lecturer at the Department of Social Communication, Faculty of Psychology, National Research Tomsk State University (Tomsk, Russia).
 
Dina I. Spicheva – PhD, Associate Professor at the Department of Social Communication, Faculty of Psychology, Tomsk State University, Head of the Master’s Program in Advertising and Public Relations, TSU (Tomsk, Russia).
 
Image of Siberia in the International Scientific Discourse
 
Marina G. Shilina – D. Sci. in Philology, Professor at the Department of Advertising, Design and Public Relations, Faculty of Marketing, Plekhanov Russian University of Economics (Moscow, Russia); co-editor of the special issue of the Russian Journal of Communication (Routledge, UK, 2017).
 
Digital Place Brand Management in the Economy 4.0 and the National Strategy "The Digital Economy of the Russian Federation 2017-2025”:  New Paradigms of Research
 
Vladislav V. Razmanov – PhD, Instructor at the Department of Social Communication (TSU); Head of Public Relations and Media Department, OOO Gazprom Transgaz Tomsk (Tomsk, Russia).
 
A Brand of a Place and a Brand of a Corporation: The Power of Synergy
 
Ekaterina N. Vinokurova – 4th year student, Faculty of Psychology, National Research Tomsk State University (Tomsk, Russia).
 
Russian Practice of Public Engagement in Place Branding
 
Natalia A. Karnaukhova – Senior Lecturer at the Department of Social Communication, Faculty of Psychology, National Research Tomsk State University (Tomsk, Russia);
 
Gulnafist A. Okushova – PhD, Associate Professor at the Department of Social Communication, Faculty of Psychology, National Research Tomsk State University (Tomsk, Russia).
 
Searching for Brand Identity: Analysis of City Social Spaces (the Case of the Siberian city of Tomsk)
 
Marina N. Bychkova – Senior Lecturer at the Department of Social Communication, Faculty of Psychology, National Research Tomsk State University (Tomsk, Russia).
 
Culture and Historical Complex “Golden Whip” as the Basis of the Brand of the Great Mongolian State
 
Alexander Grand – Founder of INSTID Ltd. (Moscow, Russia). INSTID helps the subject, no matter what the subject is: a human, company, city, region, nation or other community, to define and bring to life its destiny to maximum effect. The company developed brand strategies for Minsk (Minsk Smart City Brand) and Irkutsk.
 
How to “Sell” a Country: A Practical Guide
 
Asya F. Veksler – PhD in Politics, Associate Professor at the School of Integrated Communications, Faculty of Communications, Media, and Design (HSE, Moscow, Russia); Academic Secretary at the Faculty of Communications, Media, and Design.
 
“Green Ring” Project as a New Approach to Territorial Identity of Russian National Parks
 
Andrey Lapshov, the President of the Communication group Insiders (Moscow, Russia), Member of the Supreme Advisory Council of the Russian Public Relations Association, and the author of “Green Ring” Project joined the Conference during the presentation.
 
Sergei V. Klyagin – D. Sci. in Philosophy, Professor, Head of the Communication Studies and Public Affairs Department, the Division for History, Political Science and Law, Russian State University for the Humanities (Moscow, Russia).
 
Competition of Ontological Paradigms in Digital Place Branding
 
Anna Y. Polisuchenko – PhD, Associate Professor at the Institute of Television and Radio Journalism, Kyiv National Taras Shevchenko University; Associate Professor at the Institute of Journalism and International Relationships, Kyiv National University of Culture and Arts (Ukraine).
 
Virtual Tours and Augmented Reality in the Contemporary Travel Journalism
 
Evgeniy A. Rimskikh – Head of Research Projects Department, Center for Strategic Research “North-West” Foundation (St. Petersburg, Russia).
 
Digitalization of Cities: The Russian Context
 
Pavel E. Rodkin – PhD in History of Arts, Associate Professor at the School of Integrated Communications, Faculty of Communications, Media, and Design (HSE, Moscow, Russia).
 
The Problem of Communicative Destructiveness in the Place Branding in the Space of Integrated Communications
 
Irina B. Arkhangelskaya – D. Sci. in Philology, Professor at the Department of Literature and Intercultural Communication, Higher School of Economics, National Research University (Nizhny Novgorod, Russia); Professor at the Department of Journalism, Lobachevsky State University (Nizhny Novgorod, Russia); Member of the Russian Society of American Culture Studies (since 1995); Member of the European Association for American Studies (since 1999); Member of the Russian Association for Canadian Studies (since 2007); reviewer of the International Journal of Communication.
 
Building Regional Brands in the Digital Age (Analysis of the US and Russian Practice)
 
Kristel Hartkamp-Bekker – PhD in Production Geology, Co-founder of De Kampanje, a Sudbury-type school in Amersfoort (Netherlands). The School is actively involved in the European Democratic Education Community as a council-member and aimed at the usage of a wide range of educational approaches in democratic schools. Author of the book De Kampanje - Sudbury Valley school in Nederland, author of one of the chapters of Knowmad Society. The Russian edition of Knowmad Society has been presented during the first day of the Conference.
 
The Age-Mixing and Free Choice Model of Education: How do These Schools Look Like and What Kind of Spaces is Needed to Support This Model of Education?
 
This report conveyed the subject-matter of the International Transdisciplinary Research and Practice Online Conference «Connect-Universum-2020», which will be devoted to the promotion of new educational formats, technologies and spaces in the global digital world.
The reports of the key speakers will be posted on the Conference website. The electronic presentations for the reports are already available on the key speakers’ personal pages; some of the reports have already been published, and the links to the video recordings of the key speakers’ presentations will be published soon.
 
Only a part of the conference speakers (the key speakers) presented their reports online during the webinar, the other speakers’ reports are posted on their personal pages and in the section Conference materials on the website.
 
We would like to introduce the following speakers and their reports:
 
Grigoriy L. Akopov, Vazgen H. Tiratsuyan
Rostov Branch of MSTUCA (Rostov-on-Don, Russia) / South-Russian Institute of Management RANEPA (Rostov-on-Don, Russia)
 
Development of a Creative Cluster in the Republic of Crimea: Global and Local Aspects
 
Mariam R. Arpentieva
K.E. Tsiolkovskiy Kaluga State University (Kaluga, Russia)
 
Role Models in Digital Place Branding
 
Elena Yu. Badulina
National Research Tomsk State University (Tomsk, Russia)
 
The Use of the Tomsk Brand as “the Science of Siberia” in Organizing the Motivational Event of the International Company “Artlife”
 
Natalia A. Baluk, Lydia E. Kuprina, Svetlana S. Siteva
Tyumen State University (Tyumen, Russia)
 
The Formation of the Digital Cluster on the Tourist Route “The Great Tea Way: Tobolsk-Omsk-Tara-Tomsk”
 
Victoria A. Borisova
National Research Tomsk State University (Tomsk, Russia)
 
Global and Local Places as an Environment for the Formation of the Citizens of the Digital Universe
 
Evgeniy G. Bryndin
Research Centre “NATURAL INFORMATIC” (Novosibirsk, Russia)
 
Technological Qualification and Social-Economic Aspects of Management by Development of the Digital Industry 4.0
 
Inna A. Vershinina
Lomonosov Moscow State University (Moscow, Russia)
 
The Significance of Moscow Urban Forum for Promoting the Brand of Moscow
 
Ksenia E. Vinogradova, Olga V. Degtyareva, Alexander A. Kashchuk
North-West Institute of Management of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation (St. Petersburg, Russia)
 
Comparative Evaluation of the Development of National Branding
 
Irina V. Guzhova, Ekaterina N. Vinokurova
National Research Tomsk State University (Tomsk, Russia)
 
Russian Practice of Public Engagement in Place Branding
 
Maria S. Inkizhekova
Ural State University of Economics (Yekaterinburg, Russia)
 
Digital Brand in the Internet Network Space (Philosophical Aspect)
 
Yuliya V. Kondakova, Mariya V. Mukhametshina
Ural State University of Architecture and Art (Yekaterinburg, Russia)
 
Fashion as an Actualization of the Cultural Traditions of the Region in the Digital Era
 
Oksana V. Kruteeva
Siberian State University of Geosystems and Technologies (Novosibirsk, Russia)
 
Prospects of Blockchain Technology in the Economic Development of a Place
 
Rushana A. Musaeva
Tashkent State Institute of Oriental Studies (Tashkent, Uzbekistan)
 
The Impact of Strategic Marketing on Enterprise Competitiveness
 
Evgeniya V. Nekhoda
National Research Tomsk State University (Tomsk, Russia)
 
Quality of Life 2.0: Challenges of Digitalization
 
Nadezhda V. Margasova
TRANS-Baikal Technology Transfer Center (Chita, Russia)
 
Strategy of Involving the User in the Formation Space of the Brand: from Ignorance to Co-Creation
 
Valeria N. Petrova
National Research Tomsk State University (Tomsk, Russia)
 
Nonverbal Aspects of a University City Branding (on the example of Tomsk)
 
Vladimir I. Postol
National Research Tomsk State University (Tomsk, Russia)
 
Internet-Democracy as a Virtual Political Brand
 
Diana Y. Sviridova
National Research Tomsk State University (Tomsk, Russia)
 
The Visual Component of the Brand of Tomsk as a University City
 
Kirill S. Tkachenko
Sevastopol State University (Sevastopol, Russia)
 
Assessment of Level of Risks of Digital Nomadism Based on Nodal Correction Parameters
 
Arkadiy A. Figurko
National Research Tomsk State University (Tomsk, Russia)
 
The Role of Youth Online Communities in Creating the Image of a Place
 
Anna A. Chugunova
Saint Petersburg Electrotechnical University LETI (ETU; St. Petersburg, Russia)
 
“Soft Power” of International Tourism: Aspects of the National Brand Management of European Countries
 
Irina N. Chudnovskaia
Lomonosov Moscow State University (Moscow, Russia)
 
Digital Communication of Universities as a Resource for Place Brand Management
 
Evgeniy V. Shchekotin
National Research Tomsk State University (Tomsk, Russia);
Novosibirsk State University of Economics and Management (Novosibirsk, Russia)
 
A Digital Place Brand in Social Networks: Images of Wellbeing in Instagram
 
 
Dear colleagues!
 
We are currently working on the Conference Proceedings (RSCI). We are planning to publish the electronic version of the Proceedings in the spring of 2019. If you need any information on publications, please contact the Organizing Committee of the Conference. In the near future we will send the electronic certificates to the participants of Connect-Universum-2018.
 
Thank you for taking part in the Conference and for the materials sent!
 
Follow the news on the Connect Universum website!

Date: 
11.12.2018