Tomsk State University
We would like to introduce the participants of the 4th International Transdisciplinary Research and Practice Online Conference “Connect-Universum - 2018” on “Digital Place Brand Management: Global and Local Aspects”. The following reports will not be presented during the webinar on 29-30 November but will be posted on the Russian version of the website of the Conference in the section “Conference materials” and on the personal pages of the speakers (section “People” /Speakers /personal page of the author of the report /link to the report at the top right of the page):
Grigoriy L. Akopov, Vazgen H. Tiratsuyan
Rostov Branch of MSTUCA (Rostov-on-Don, Russia) / South-Russian Institute of Management RANEPA (Rostov-on-Don, Russia)
Development of a Creative Cluster in the Republic of Crimea: Global and Local Aspects
Mariam R. Arpentieva
K.E. Tsiolkovskiy Kaluga State University (Kaluga, Russia)
Role Models in Digital Territorial Branding
Elena Yu. Badulina
National Research Tomsk State University (Tomsk, Russia)
The Use of Brand Tomsk as “The Science of Siberia” in the Organization of the Motivational Event of the International Company “Artlife”
Natalia A. Baluk, Lydia E. Kuprina, Svetlana S. Siteva
Tyumen State University (Tyumen, Russia)
The Formation of Digital Cluster on the Tourist Route “The Great Tea Way: Tobolsk-Omsk-Tara-Tomsk”
Victoria A. Borisova
National Research Tomsk State University (Tomsk, Russia)
Global and Local Territories as an Environment of Formation of the Citizens of Digital Universe
Evgeniy G. Bryndin
Research Centre “NATURAL INFORMATIC” (Novosibirsk, Russia)
Technological Qualification and Social-Economic Aspects of Management by Development of the Digital Industry 4.0
Inna A. Vershinina
Lomonosov Moscow State University (Moscow, Russia)
The Significance of Moscow Urban Forum for Promoting the Brand of Moscow
Ksenia E. Vinogradova, Olga V. Degtyareva, Alexander A. Kashchuk
North-West Institute of Management of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation (St. Petersburg, Russia)
Comparative Evaluation of Development of National Branding
Irina V. Guzhova, Ekaterina N. Vinokurova
National Research Tomsk State University (Tomsk, Russia)
Russian Practice of Public Engagement in Place Branding
Maria S. Inkizhekova
Ural State University of Economics (Yekaterinburg, Russia)
Digital Brand in the Internet Network Space (philosophical aspect)
Yuliya V. Kondakova, Mariya V. Mukhametshina
Ural State University of Architecture and Art (Yekaterinburg, Russia)
Fashion as an Actualization of the Cultural Traditions of the Region in the Digital Era
Oksana V. Kruteeva
Siberian State University of Geosystems and Technologies (Novosibirsk, Russia)
Prospects of Blockchain Technology in the Economic Development of the Territory
Nadezhda V. Margasova
Director of the TRANS-Baikal technology transfer center
Strategy of involving the user in the information space of the brand: from ignorance to co-creation
Rushana A. Musaeva
Tashkent State Institute of Oriental Studies (Tashkent, Uzbekistan)
The Impact of Strategic Marketing on Enterprise Competitiveness
Evgeniya V. Nekhoda
National Research Tomsk State University (Tomsk, Russia)
Quality of Life 2.0: Challenges of Digitalization
Valeria N. Petrova
National Research Tomsk State University (Tomsk, Russia)
Nonverbal Aspects of a University City Brand Forming (on the example of Tomsk)
Vladimir I. Postol
National Research Tomsk State University (Tomsk, Russia)
Internet-democracy as a Virtual Political Brand
Diana Y. Sviridova
National Research Tomsk State University (Tomsk, Russia)
The Visual Component of the Brand of Tomsk as a University City
Kirill S. Tkachenko
Sevastopol State University (Sevastopol, Russia)
Provision of Assessment of Level of Risks When Digital Nomadism Based on Nodal Correction Parameters
Arkadiy A. Figurko
National Research Tomsk State University (Tomsk, Russia)
The Role of Youth Online Communities in the Formation of the Territory Image
Anna A. Chugunova
Saint Petersburg Electrotechnical University LETI (ETU; St. Petersburg, Russia)
“Soft Power” of International Tourism: Aspects of the National Brand Management of European Countries
Irina N. Chudnovskaia
Lomonosov Moscow State University (Moscow, Russia)
Digital Communication of Universities as a Resource for Place Brand Management
Evgeniy V. Shchekotin
National Research Tomsk State University (Tomsk, Russia);
Novosibirsk State University of Economics and Management (Novosibirsk, Russia)
Brand Digital Territory of Social Networks: Images of Wellbeing in Instagram
The reports presented by the key speakers on 29-30 November will be available on the Russian version of the website of the Conference after the webinar. The links to the video presentations will be available on the personal pages of the key speakers later on.
