The reports presented by the speakers of the Conference are available on the website “Connect-Universum-2018”

We would like to introduce the participants of the 4th International Transdisciplinary Research and Practice Online Conference “Connect-Universum - 2018” on “Digital Place Brand Management: Global and Local Aspects”. The following reports will not be presented during the webinar on 29-30 November but will be posted on the Russian version of the website of the Conference in the section “Conference materials” and on the personal pages of the speakers (section “People” /Speakers /personal page of the author of the report /link to the report at the top right of the page):

 

Grigoriy L. Akopov, Vazgen H. Tiratsuyan

Rostov Branch of MSTUCA (Rostov-on-Don, Russia) / South-Russian Institute of Management RANEPA (Rostov-on-Don, Russia)

Development of a Creative Cluster in the Republic of Crimea: Global and Local Aspects

 

Mariam R. Arpentieva

K.E. Tsiolkovskiy Kaluga State University (Kaluga, Russia)

Role Models in Digital Territorial Branding

 

Elena Yu. Badulina

National Research Tomsk State University (Tomsk, Russia)

The Use of Brand Tomsk as “The Science of Siberia” in the Organization of the Motivational Event of the International Company “Artlife”

 

Natalia A. Baluk, Lydia E. Kuprina, Svetlana S. Siteva

Tyumen State University (Tyumen, Russia)

The Formation of Digital Cluster on the Tourist Route “The Great Tea Way: Tobolsk-Omsk-Tara-Tomsk”

 

Victoria A. Borisova

National Research Tomsk State University (Tomsk, Russia)

Global and Local Territories as an Environment of Formation of the Citizens of Digital Universe

 

Evgeniy G. Bryndin

Research Centre “NATURAL INFORMATIC” (Novosibirsk, Russia)

Technological Qualification and Social-Economic Aspects of Management by Development of the Digital Industry 4.0

 

Inna A. Vershinina

Lomonosov Moscow State University (Moscow, Russia)

The Significance of Moscow Urban Forum for Promoting the Brand of Moscow

 

Ksenia E. Vinogradova, Olga V. Degtyareva, Alexander A. Kashchuk

North-West Institute of Management of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation (St. Petersburg, Russia)

Comparative Evaluation of Development of National Branding

 

Irina V. Guzhova, Ekaterina N. Vinokurova

National Research Tomsk State University (Tomsk, Russia)

Russian Practice of Public Engagement in Place Branding

 

Maria S. Inkizhekova

Ural State University of Economics (Yekaterinburg, Russia)

Digital Brand in the Internet Network Space (philosophical aspect)

 

Yuliya V. Kondakova, Mariya V. Mukhametshina

Ural State University of Architecture and Art (Yekaterinburg, Russia)

Fashion as an Actualization of the Cultural Traditions of the Region in the Digital Era

 

Oksana V. Kruteeva

Siberian State University of Geosystems and Technologies (Novosibirsk, Russia)

Prospects of Blockchain Technology in the Economic Development of the Territory

 

Rushana A. Musaeva

Tashkent State Institute of Oriental Studies (Tashkent, Uzbekistan)

The Impact of Strategic Marketing on Enterprise Competitiveness

 

Evgeniya V. Nekhoda

National Research Tomsk State University (Tomsk, Russia)

Quality of Life 2.0: Challenges of Digitalization

 

Valeria N. Petrova

National Research Tomsk State University (Tomsk, Russia)

Nonverbal Aspects of a University City Brand Forming (on the example of Tomsk)

 

Vladimir I. Postol

National Research Tomsk State University (Tomsk, Russia)

Internet-democracy as a Virtual Political Brand

 

Diana Y. Sviridova

National Research Tomsk State University (Tomsk, Russia)

The Visual Component of the Brand of Tomsk as a University City

 

Kirill S. Tkachenko

Sevastopol State University (Sevastopol, Russia)

Provision of Assessment of Level of Risks When Digital Nomadism Based on Nodal Correction Parameters

 

Arkadiy A. Figurko

National Research Tomsk State University (Tomsk, Russia)

The Role of Youth Online Communities in the Formation of the Territory Image

 

Anna A. Chugunova

Saint Petersburg Electrotechnical University LETI (ETU; St. Petersburg, Russia)

“Soft Power” of International Tourism: Aspects of the National Brand Management of European Countries

 

Irina N. Chudnovskaia

Lomonosov Moscow State University (Moscow, Russia)

Digital Communication of Universities as a Resource for Place Brand Management

 

Evgeniy V. Shchekotin

National Research Tomsk State University (Tomsk, Russia);

Novosibirsk State University of Economics and Management (Novosibirsk, Russia)

Brand Digital Territory of Social Networks: Images of Wellbeing in Instagram

 

The reports presented by the key speakers on 29-30 November will be available on the Russian version of the website of the Conference after the webinar. The links to the video presentations will be available on the personal pages of the key speakers later on.

Date: 
05.12.2018