The second day of the “Connect-Universum” webinar on Digital Place Brand Management on the virtual platform of Tomsk State University came to an end.

It was a day of immersion in the scientific and professional English and Russian-speaking transdisciplinary discourse. The Internet technology has made it possible to connect continents, demonstrate the diversity of speakers’ research approaches and academic traditions, and bring together the practitioners, theorists and researchers – all those who are interested in creating and managing place brands in the digital age. Despite some technical problems that arose during some presentations on 30 November, the following speakers presented their papers at the webinar:
 

Dean Kruckeberg - PhD, Professor, the University of North Carolina at Charlotte (USA); executive director of the Center for Global Public Relations, distinguished American academic and practitioner in Public Relations;

Katerina Tsetsura - PhD, Professor, Gaylord College of Journalism and Mass Communication at the University of Oklahoma (USA); international expert in communication audit, geo-branding and strategic planning. Chairwoman of PR division of International Communication Association (ICA); member of the Commission on Public Relations Education.

A Voyage into uncharted waters: Societal implications of today’s global media environment (in English)

Sergei A. Samoilenko – Holder of Master’s Degree in Communications, Instructor at the Department of Strategic Communication at George Mason University (USA); Scientific Advisor for the Public Relations Student Society of America (PRSSA); Chair for the Washington Department of University Relations at the Public Relations Society of America (PRSA); reviewer for Oxford University Press.

Reputation management of academia as a “Territory of Progressive Science” (in English)

Ekaterina V. Polyanskaya – Senior Lecturer at the Department of Social Communication, Faculty of Psychology, National Research Tomsk State University (Tomsk, Russia);

Dina I. Spicheva – PhD, Associate Professor at the Department of Social Communication, Faculty of Psychology, Tomsk State University, Head of the Master’s Program in Advertising and Public Relations, TSU (Tomsk, Russia).

Image of Siberia in the international scientific discourse (in English)

Marina G. Shilina – Doctor of Philology, Professor at the Department of Advertising, Design and Public Relations, Faculty of Marketing, Plekhanov Russian University of Economics (Moscow, Russia), Co-editor of the special issue of the Russian Journal of Communication (Routledge, UK, 2017).

Digital place brand management in the Economy 4.0 and the national strategy "The Digital Economy of the Russian Federation 2017-2025”:  New paradigms of research (in English)
 

Vladislav V. Razmanov – PhD, Instructor at the Department of Social Communication (TSU); Head of Public Relations and Media Department, OOO Gazprom Transgaz Tomsk (Tomsk, Russia).

A brand of a place and a brand of a corporation: The power of synergy (in Russian)

Ekaterina Vinokurova – fourth year student, Bachelor’s Program in Advertising and Public Relations, Faculty of Psychology, Tomsk State University (Tomsk, Russia).

Public engagement in place branding (the Russian Practice), (in Russian)
 

Natalia A. Karnaukhova – Senior Lecturer at the Department of Social Communication, Faculty of Psychology, National Research Tomsk State University (Tomsk, Russia);

Gulnafist A. Okushova – PhD, Associate Professor at the Department of Social Communication, Faculty of Psychology, Tomsk State University (Tomsk, Russia).

Searching for brand identity: Analysis of city social spaces (the case of the Siberian city of Tomsk), (in Russian)
 

Marina N. Bychkova – Senior Lecturer at the Department of Social Communication, Faculty of Psychology, National Research Tomsk State University (Tomsk, Russia).

Culture and historical complex “Golden Whip” as the basis of the brand of the Great Mongolian State (in Russian)

Alexander Grand –founder of INSTID (Moscow, Russia). INSTID helps everyone, no matter who they are: a human, company, city, region, nation or other community, define and do the best to fulfill their purpose. The company developed brand strategies for Minsk (Minsk Smart City) and Irkutsk.

How to “sell” a country: A practical guide (in Russian)
 

Asya F. Veksler – PhD in Politics, Associate Professor at the Department of Integrated Communications, Faculty of Communications, Media, and Design (HSE, Moscow, Russia); the Academic Secretary at the Faculty of Communications, Media, and Design.

The “Green Ring” project as a new approach to the place identity of the Russian national parks (in Russian)
 

Sergei V. Klyagin – Doctor of Philosophy, Professor, Head of the Department of Theory and Practice of Public Relations, the Institute of History, Political Science and Law, Russian State University for the Humanities, Moscow, Russia.

Competition of ontological paradigms in digital place branding (in Russian)

Anna Y. Polisuchenko – Associate Professor at the Institute of Television and Radio Journalism, Taras Shevchenko National University of Kiev; Associate Professor at the Faculty of Journalism and International Relationships, Kiev National University of Culture and Arts (Ukraine).

Virtual tours and augmented reality in the contemporary travel journalism (in Russian)
 

Evgeniy A. Rimskikh –Head of the Project Management office at the Center for Strategic Research “North-West” (St. Petersburg, Russia).

Digitalization of cities: The Russian context (in Russian)
 

Pavel E. Rodkin – PhD in Art History, Associate Professor at the Department of Integrated Communications, Faculty of Communications, Media, and Design (HSE, Moscow, Russia).

The problem of communicative destructiveness in place branding in integrated communications (in Russian)
 

Irina B. Arkhangelskaya – Doctor of Philology, Professor at the Department of Literature and Intercultural Communication, Higher School of Economics (Nizhny Novgorod, Russia); Professor at the Department of Journalism, Lobachevsky University (Nizhny Novgorod, Russia); Member of the Russian Society of American Culture Studies (since 1995); Member of the European Association for American Studies (since 1999); Member of the Russian Association for Canadian Studies (since 2007);  reviewer of the International Journal of Communication.

Building regional brands in the digital age: Analysis of the US and Russian experience (in English)
 

Kristel Hartkamp-Bekker – PhD in Production Geology, co-founder of De Kampanje, a Sudbury-type school in Amersfoort (the Netherlands). The author of the book De Kampanje - Sudbury Valley school in Nederland and the author of one of the chapters of Knowmad Society. The Russian edition of Knowmad Society has been presented during the first day of the Conference.

The age-mixing and free choice model of education: How do these schools look like and what kind of spaces is needed to support this model of education? (in English)
 

The last report presented at the webinar was a foresight of the International Transdisciplinary Research and Practice Online Conference “Connect-Universum-2020” that will be devoted to the promotion of new educational formats, technologies, and spaces in the global digital world. The theme of the Conference will be certainly specified. The conference will take place in two years, which is a long period of time, but we will certainly suggest you a topical trend concerning social communications and the network society.  Together, we will try to understand its prospects and practical potential in terms of interdisciplinary problematic fields.
We thank all the key speakers who were online during the webinar, and hope for further cooperation!

We thank all the participants of the Conference! We invite you to study the materials of the Conference, and discover the new aspects of digital place brand management!

We will upload the reports and presentations of the key speakers to our website in the near future, and you will be able to watch the videos of the key speakers’ presentations on our YouTube channel

The papers presented by the speakers will be published in the Conference Proceedings (indexed in the Russian Science Citation Index) in follow-up to the conference.

Date: 
03.12.2018