Marta Hereźniak, the author of the first in Poland book about nation branding, gave consent to take part in “Connect-Universum-2018”

Marta Hereźniak, Ph.D. is a member of the International Place Branding Association, an expert of Polish Chamber of Commerce in Brand for Poland project, a consultant in brand-related projects, and a leading consultant in the project on Kazakhstan country brand.
 
Marta Hereźniak is a freelance lecturer in University of Łódź, Faculty of International and Political Studies. She has been co-creator and tutor in International Marketing Management Post-Graduate Studies, University of Łódź (2008-2011). Marta Hereźniak participated in the international project led by Wally Olins - Brand for Poland, Institute of Polish Brand (2004-2010).
 
Marta Hereźniak has been recipient of many awards and the author of many books about place branding. The most popular of these is Marka Narodowa. Jak skutecznie budować wizerunek i reputację marki, Polskie Wydawnictwo Ekonomiczne, Warszawa 2011. She has been participant of the Public Management Research Conference (PMRC) that took place in Singapore in 2018.

 

You can find more information about Marta Hereźniak her personal page. The topic of her report will be announced later.
 

Date: 
09.10.2018