Ph.D., Gaylord Family Professor of Public Relations and Strategic Communication, Gaylord College of Journalism and Mass Communication at the University of Oklahoma in the USA.
PROFESSIONAL AND SCIENTIFIC INTERESTS:
Dr. Tsetsura is internationally known for her work in global public relations and media transparency. Her research areas include global public relations development, ethics, media transparency, social construction of public relations, women in the field of strategic communication, and public diplomacy and government relations.
ACADEMIC AND PROFESSIONAL CAREER:
Dr. Katerina Tsetsura also practices what she researches and teaches: she serves as a consultant to companies, governments, and non-profits in various industries. Dr. Katerina Tsetsura is a recognized global expert in communication audit; geo-branding; issues management; strategic planning; sustainability and organizational capacity analysis; development of public relations research and evaluation methods; and campaign’s advanced research, measurement, and evaluation training and monitoring.
Dr. Katerina Tsetsura actively serves the profession of public relations in various roles. Previously, she served as a Chair of the Global Affairs Committee of Public Relations Society of America (PRSA) and a Chair of PR Division of NCA. Currently, she is a Chair of the Public Relations Division of the International Communication Association (ICA) and a member of the Global Commission on Public Relations Education. She is also a member of editorial boards of several international peer-review journals, including Communication Theory, International Journal of Strategic Communication, Public Relations Review, and PR Journal.
Dr. Katerina Tsetsura is a member of the Arthur W. Page Society.
KEY SCIENTIFIC PUBLICATIONS:
Dr. Tsetsura has over 80 peer-reviewed publications and presented more than 100 conference papers. She is a co-author of Transparency, public relations, and the mass media: Combating hidden influences in news coverage worldwide (2017, Taylor & Francis).
TOPIC OF THE REPORT:
A Voyage into Uncharted Waters: Societal Implications of Today’s Global Media Environment
Drs. Tsetsura and Kruckeberg will examine today’s media environment, in which tribalism exists among a global population that is young, uneducated and with few prospects for personal sustainability. However, this demographics’ proficiency in readily available communication technology is leading to fundamental societal changes that are uncharted waters offering little forgiveness for navigational error. Of particular significance is the flattening, and oftentimes juxtaposition, of power in which highly volatile virtual publics can emerge unpredictably, immediately and with inordinate influence. Media transparency is essential in a global environment in which changes in media usage and news consumption increase opportunities for alternative channels that exacerbate distrust of media and perceptions of truth. Addressing these problems is essential as nation-states engage in both domestic and foreign policy.