PR-practitioners check many different sources of information and monitor publications of competitors in the media. They study news hooks. Therefore, one of the most important skills for a PR-practitioner is the ability to recognize fake news. How can you learn to see fake news?
Read after the headline. A bright headline attracts attention. That is why, to attract the audience’s attention to the article, journalists often distort the information According to the American Institute of the Press, 6 of 10 respondents read only the headlines. This problem is even more serious in social media. People save time and don’t read the full text of articles. It leads to the fact that people judge about the article only by its headline, but not the content.
Check sources. Internet is a means for information exchange. Anyone can broadcast their thoughts on the Internet. It is necessary to pay for such freedom with the quality control. Keep on thinking critically. Every person can be mistaken or simply lie. Recheck the source of information even if it is in an authoritative resource. Pay attention to the website address, It is often forged.
Remember about fake stories. Every day in social networks people publish many fake stories. Such stories are easily confused with real news. In the era of the Internet, news flies away instantly. And the audience believes in any information, even if it is extremely absurd. So you must always think: are they trying to play with you?
Social networks are taking measures to combat fake news. But these measures do not always work. Therefore, you must study the information more attentively. Do not let yourself be deceived. And check the sources.