Digital magazine QUARTZ published a material about how seriously young people think about their social media brand. Now youngsters care not only about how to show their lives to their friends but how to show their potential employers that they are very serious and multitasking people.
In the age of widespread social networks’ development, today's youngsters can no longer afford to upload photos from parties, because the future employer can see them. On this wave there is a trend for fake accounts on Instagram, or finstas (unlike rinstas - real Instagram). Formerly, fake accounts were created because "my mom follows me on Instagram" and for baiting the peers, but now this phenomenon has evolved and become a certain "corner for freedom", in which you can show yourself, because your future depends on Instagram publications.
Such acts of digital self-surveillance make sense against the backdrop of widespread media coverage of social media gaffes. We often hear about employees losing their jobs after publishing a distasteful image or a tactless Tweet. “I never really want to jeopardize my future by making myself vulnerable to that,” said one of the students.
Students are more concerned about surveillance by employers than by the government, marketing institutions, or those in their social circles. The desire to present themselves as "highly employable" is the reality of a hypercompetitive labor market. Implanting a worker with an AI chip may seem far from screening a job candidate’s Instagram feed. But both reveal how corporate employers are exerting more and more power over our actions. What kind of lives will we lead when we assume that the boss is always watching?
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