BBDO Dubai Tells about Dyslexia with Creative Prints

Dyslexia is inability of quick word recognition. Consequently, people who have this deviation have problems with reading.

An Australian organization, which deals with correcting dyslexia, decided to combine typography and origami to explain the nature of this deviation.

Together with BBDO Dubai they created an advertising campaign that is aimed to dispel stereotypes associated with dyslexia.

BBDO reflected this idea in its promotional posters: the letters on these posters are scattered to show how people with dyslexia see the text; separate letters will become a word if the poster is folded in origami.

If you want to try how to fold this origami, follow this link:

Author: Irina Rudenko, the 2nd year student.