Social Media, Virtual Identity and Nature of Social Communication: Expansion of Research Horizons

The scientific works created as a result of collaboration between the Department of Social Communication (TSU) and Department of Advertising and Public Relations (TSPU) have been published and are now available to the reader.

The monograph and the materials were supported by the Russian Humanitarian Science Foundation grants № 15-03-00300 and № 16-13-70004.   

SOCIAL NETWORKS AS A PLATFORM FOR THE DIGITAL GENERATION TO COMMUNICATE AND PRESENT THEIR IDENTITY

Compilation of research materials
 
Social networks today are not just a place for communication; they reflect personal identity and are a medium for effective communication in the digital age. They play an important role for digital nomads who have a roving life and use new technologies for work.
 
The Compilation of Research Materials analyzes the transformation of personal relations and virtual identity of the young audience in the social media. The authors reveal the features of millennials’ self-presentation in digital communications; describe the specificity of virtual personal psychological patterns, communication resources (symbolic and reputational), and kinds of virtual interpersonal interaction - acquaintanceship, friendship, love, hostility.
The Compilation includes the following articles:

  • Gluhov, A.P. «Interpersonal Virtual Surfing: Self-Presentation and Interpersonal Communication of the Digital Generation in Social Media»
  • Bulatova, T.A. «Transactional Costs of Relationships Between Actors of Communication in the Online and Offline Environments»
  • Bychkova,M.N. «Millennials: the Real “Self” against the Virtual?”
  • Guzhova, I.V., Vasiletz, M.I. «Transfer of Interpersonal Communication to Social Networks as an Everyday Practice for Young People»
  • Nosova, S.S., Kuzheleva-Sagan, I.P. «Meeting Point: Generation Y in Social Networks»
  • Okushova, G.A. «Self-Presentation of the Network Generation in Different Types of Social Media»
  • Spicheva, D.I. «Image- Making in Virtual Interpersonal Communication as an Issue of Forming Personal Identity in the Digital Era»

For those interested in psychology and sociology of communication, online communities, social communication and information technologies this Compilation is available in the Research Library of Tomsk State University and in the online repository.

“DIGITAL DIASPORAS” OF MIGRANTS FROM CENTRAL ASIA: ORGANIZING VIRTUAL NETWORKS, DISCOURSE OF “IMAGINARY COMMUNITY” AND COMPETITION OF IDENTITIES

The monograph describes and analyzes the phenomenon of ethnical identity reproduction in “digital diasporas” of migrants to Russia from the countries of Central Asia in Russian social networks. The monograph reveals how the transition of offline communities of migrants into the “digital diasporas” format is changing the nature of social organization and communication of migrants, and the role of social networks as a “quasi-institution” for living inside/outside the host community. Analysis and identification of the alternative identity for migrants from Central Asia, which are proposed inside the competing virtual identity discourses online, are the key points of the research.
 
The monograph is edited by Doctor of Philosophical Sciences, Professor Irina P. Kuzheleva-Sagan and contains three chapters:
Chapter 1 NEW CONCEPTUAL FRAMEWORKS OF THE RESEARCH OF THE “DIGITALIZATION” OF MIGRATION AND DIASPORAS: FROM THE MARGINAL PERSON TO THE PERSON CONNECTED TO THE WEB (A.P. Glukhov, I.P. Kuzheleva-Sagan)

Chapter 2 “DIGITAL DIASPORAS” OF MIGRANTS FROM CENTRAL ASIA: ORGANIZING COMMUNICATIONS, REGULATION, AND SOCIAL CAPITAL” (L.V Akhmetova, I.V Guzhova, S.S. Nosova, G.A. Okushova, Y.M. Stakhovskaya)

Chapter 3 “DISCOURSES OF IDENTITY AND VIRTUALIZATION OF THE MOTHERLAND IN DIGITAL DIASPORAS OF THE MIGRANTS FROM CENTRAL ASIA: COMPETITION FOR LOYALTY (M.N. Bychkova, A.P. Glukhov, G.A. Okushova)”
 
The monograph deserves special attention of the researchers interested in ethnical identity, ethnosociology, ethnopsychology, anthropology, social communication, information technology and social media.

Date: 
26.03.2017