Astafieva, Olga N. (Russia, Moscow)

ACADEMIC DEGREE:
The Dr. hab. Of philosophy, professor. 
The honorary worker of the higher professional education of the Russian Federation. 
The Laureate of the Russian Federation Government Awards in Culture. 
The Chairwoman of the Scientific-educational culturological Society in Moscow. 
The member of the Council on the State Cultural Policy under the Chairman of the Federation Council of the Federal Assembly of the Russian Federation.
The member of the Expert Council, the State Commission for Academic Degrees and Titles, the Ministry of the Education and Science of the Russian Federation.
The member of the editorial boards of three journals recommended by the State Commission for Academic Degrees and Titles: "Librarianship", "Questions of Cultural Studies", “Herald of the Chelyabinsk State Academy of Culture and Arts"; The member of the editorial boards of two journals: "Knowledge. Understanding. Skill", "Person. Culture. Society".
The Expert of Russian Humanitarian Scientific Fund. PLACE OF EMPLOYMENT, POST:
The Director of the scientific-educational center "Civil society and social communications", the deputy chief of the Chair of UNESCO of the International Institute of Public Administration and Management of the Russian Presidential Academy of National Economy and Public Administration (IIPAM, RANEPA). 
The Head of the Sector strategies of social and cultures policies Russian Institute for Cultural Research (combined duties).

PROFESSIONAL AND SCIENTIFIC INTERESTS:
The expert in Philosophy of culture, Culturology, Social and cultural anthropology, Aesthetics, Musicology. Priority research topics: dynamics of the modern social and cultural processes; strategies of cultural polices; the searches of the reasons for intercultural dialogue development; dynamics of the changes in spiritual culture; the basic tendencies for the Art Culture development; methodology of the ethnocultural traditions research; innovation processes in management; information and communication systems formation.

ACADEMIC AND PROFESSIONAL CAREER:
from 01.09.2012 to the present day – the professor of the UNESCO Chair, the director of the research Centre  “Civil Society and Social Communications” IPACS RANEPA.
01.09.2011 – 01.09.2012 – The Russian Presidential Academy of National Economy and Public Administration, the director of the research Centre “Civil Society and Social Communications” of International Institute of Public Administration and Civil Service.
01.09.2003 – 01.09.2011 – The Russian Presidential Academy of Public Administration, the professor, the assistant head of the Department of Theory and Practice of Culture;  the assistant head of the Department of Cultural Studies and Business Communication.
10.09.1994 – 01.09.2003 – The Russian Presidential Academy of Public Administration, the associate professor, the assistant head of the following departments: the Department of Philosophy; the Department of Administration in the sphere of Culture, Education and Science; the Department of National History and Social Ideas; the Department of Theory and Practice of Culture. 
01.07.1992 – 10.07.2017 – The Russian Academy of Public Administration, the head expert in administration of research works.
01.09.1989 – 01.07.1992 – Academy of the Social Sciences and after the renaming – the Russian Academy of Administration, Moscow, the postgraduate student of intramural mode of study on the Department of Culture.
20.09.1986 – 30.08.1989 –  Cultrual Department of the Central Committee of the Communist Party of Tajikistan, the instructor, the head of the art sector.
01.09.1978 – 10.09.1986 – Tajik State Institute of Arts, the Faculty of Performance, the Department of Musical Studies, Music Theory, the lecturer, the senior lecturer.

KEY ACADEMIC PAPERS:
The author of more than 250 academic works, including monographs, manuals, scientific and encyclopedic articles in Russian, English, Slovenian, Ukrainian and other languages; the editor of more than 20 collections of scientific articles and materials. 
Publications: http://igsu.ranepa.ru/person/p8301/

PARTICIPATION IN CONFERENCES AND COMPETITIONS (AWARDS):
The member of the Organizing Committees and the expert of a number of major international cultural forums and conferences held in Baku (Azerbaijan) and Moscow. The multilateral cooperation with the “Simurg” association (the president is the professor Fuad Teyub-ogly Mamedov) has resulted in a number of publications in the Association’s journal, expert evaluation and review of textbooks and scientific publications, such as “Cultural Studies”, “Management Culture”, etc. As a result Olga Astafieva was awarded the “Simurg” medal. Moreover she was conferred the honorary title of “Cuktural ambassador”.
The head of the program committee of the Cultural Forum of the Regions of Russia.
The member of the Expert Commission on Cultural Policy and Qualifying Commission of the Ministry of Culture and Mass Communication of the Russian Federation. 
In 2016 – the laureate of the Russian Federation Government Prize in the field of culture (for the academic advising of the International Cultural and Touristic Forum “Historical and Cultural Heritage as a Resource of Socio-Cultural Development” – “Siber-Il”). 
In 2009 – the Honorary Worker of the Russian Federation Higher Professional Education (for excellence in training highly qualified personnel).
In 1997 – the Medal for the 850th anniversary of Moscow.

TOPIC OF THE REPORT:

Resources of the Symbolic Capital of the Cultural Environment: Bolstering Image or Place Rebranding?

ABSTRACT:
In this paper the author discusses the interpretation ambivalence of the notion ‘cultural environment’, and, using the broad interpretation of this notion as a space for culture filled with the results of multi-faceted human activity, the author stresses dynamic changes of culture in the context of intense changes in civilization.

The report develops few aspects. On the one hand, it focuses on active efforts to modernize the environment not only via physical infrastructure transformations and introduction new technology, but also through symbolic resources update, which define new meanings and give a special interpretation to the vector of sociocultural processes in the whole. 

On the other hand, the report describes the main tasks “Culture” National Project and shows what can radically change in culture in the next five years. The author raises research problems for regional scientists and suggests to necessarily keep to the “golden mean” between the immense aims of the state cultural policy and the tasks of “Culture” National Project. 
The society still extremely needs professional personnel, the preparation of programs of different levels, which can help regional administration systems to understand country-wide tasks. In some degree, the response to challenges and risks of the cultural policy strategy aimed at the increase of regions competitiveness will represent an appeal to the creative industries, cultural environment virtualization, i.e. its differentiation. The author raises the debatable issue concerning solving the problems of accessibility of culture through the creation of virtual exhibitions, museums, concerts broadcast, etc. 

In these conditions the need for new approaches to place branding increases.  Using Ulyanovsk city as an example, the author shows the attitude towards traditions and the most powerful stream of innovations. The introduced innovations are present in different contexts and, as a result, they are aimed at the successful realization of the National Project, each subsection of which (“The Cultural Environment”, “Creative People”, “Digital Culture”) solves the tasks, somehow broadening the cultural environment space. The creative assets and symbolic resources of the region by supporting different activities (differentiation and diversity of resources) fill the cultural environment with new meanings and values, corresponding strategic missions of state cultural – creative development of each person and collective identity reinforcement.

The Dr. hab. of philosophy, professor, honorary worker of the higher professional education, the Director of the scientific-educational center "Civil society and social communications", the deputy chief of the Chair of UNESCO of the Institute of Public Administration and Management of the Russian Presidential Academy of National Economy and Public Administration (IIPAM, RANEPA).