Connect-Universum - 2012

Dear colleagues! 
The Department of Social Communication of the Faculty of Psychology at National Research Tomsk State University ( NR TSU), along with the partners, invites
postgraduate students, doctoral candidates, professors, lecturers, scientists, and practitioners dealing with the problems of social communications to take part in the International Scientific-Practical Internet-Conference (webinar) ‘Connect-Universum 2012’ (29-31 May, 2012) and thanks the participants who have sent their reports. The theme of the conference is ‘The Influence of New Media on Consciousness and Behavior of Youth: Interdisciplinary Approach' To take part in the webinar you should register.



The main idea of the ‘Connect-Universum’ as an international scientific forum on the problems of social communications is providing the opportunity of the direct contact and connection. Therefore the Internet-format is the most suitable for the subject matter of such forum. ‘Connect’ is both a condition and a result of forming the modern ‘networks of intellectual communication’ (R. Collins); ‘invisible colleges’ – groups of scientists working in the new research area. Everybody can express their opinions about the object under consideration and be heard as in the information-communicative society every spot of the Earth, every city and every university can become an active Network cell, can be the initiator of communication. No matter how far the participants of the discussion are situated from each other. It is important that they have something to tell each other. 

This year the theme of the International scientific Internet-discourse is ‘The Influence of New Media on Consciousness and Behavior of Youth: Interdisciplinary Approach’ ‘New’ and, what is more important, ‘social’ media become extremely attractive for the young people and practically are one of the most effective ways of self-expression, ‘extension of the sense organs’ (M. McLuhan) in the process of electronic communication. However their rising popularity, causing drawing into online communication a huge number of young people, has positive and negative consequences for them and the whole society. The participants of the conference representing different spheres of scientific knowledge are to discuss diverse and controversial potential of the influence of ‘new media’ on youth’s consciousness and behavior. 

Interdisciploinary approach to discussing the theme of the conference presupposes the following areas philosophy, theory of communication, humanities informatics, neuro-physiology, psychology, sociology, political sciences, culture sciences, semiotics, philology, theory of journalism, marketing, PR and advertising theory, pedagogics, social work, organization of work with youth, new media practice (case-study). 

Issues suggested for discussion:

  • ‘New Media’ as a complicated and ambivalent technological and socio-cultural phenomenon;
  • Influence of New Media on Human Brain;
  • Psychology of a Young Internet-User and a Member of the Network Society;
  • ‘Network’ Identification and Self-Identification of Young People;
  • Global Search Engines and Cognitive Abilities of Young People;
  • Young People’s Manifestations of ‘New Media’ Addiction;
  • Main Trends in Developing of New Media;
  • Value Basis of Social Media;
  • Semiotics of New Media;
  • Languages of New Media;
  • Discursive Practice of New Media;
  • Synergetic Approach to the New Media Analysis;
  • New Media Potential in Developing Innovation Ecosystems and in Production of New Goods, Technologies and Services;
  • Network Humanities Technologies in Education and in Formation of Professional Characteristics of the Future Specialists;
  • New Media museum communication;
  • The Role of Media-Libraries in Formation of Young People’s Culture;
  • The Consequences of the Digital Inequality for Formation of the Professional Career;
  • Gender Resources of New Media in the Process of Self-Realization of Young People;
  • Opportunities of New Media for Young People with Limited Abilities;
  • PR and Advertising in New Media;
  • Young People as the Target Audience of New Media Political and Marketing Communications

Three-day plenary session of the conference presupposes key speakers making reports and will be held in the form of webinar. 

Work mode of the webinar: 
May 29th 14.30 – 18.00 (Moscow time) 
May 30 th 6.30 – 11.00 (Moscow time) 
May 31st 9.00 – 15.00 (Moscow time) 
Moscow time = UTC/GMT + 4 hours 
You can check current time on the website 

During the first two days (29th and 30th of May) of the plenary session English will be the working language, and on the third day (31th of May) Russian will be used. 

Approximate program of the webinar: 
May 29th 

Greenfield Susan A. - Ph.D., Professor (Oxford University, UK); Baroness, Member of House of Lords, Cavalier of Order of Honorable Legion. Topic of report: The Effects of Digital Media on the Brain 

Bankov Kristian - Ph.D., Professor (New Bulgarian University, Sofia, Bulgaria), Head of the Southeast European Center for Semiotics Studies. Topic of report: Cultures of Navigation versus Cultures of Erudition: Further Evidence from Cognitive Sciences 

Sansone Marcello - Ph.D., Professor; Bruni Roberto – Ph.D., Research Fellow (The University of Cassino, Italy). Topic of report: How Companies Achieve Their Marketing Goals toward Youngers with Social Networks 

Westermann Arne - Ph.D., Professor (International School of Management, Dortmund, Germany). Topic of report: The Use of Social Media in Communication Management with Focus on Young Target Groups - Revolution or Evolution? 

Galkin Dimitry V. - Candidate of Philosophical Sciences, Associate Professor (Tomsk State University, Russia). Topic of report: Social Media and Value Dilemmas of Digital Culture: Future Trends for the New Generation 

May 30th 

Russell Martha G. - Ph.D., Professor, Executive Director of Media X (H-STAR, Stanford University, California, USA). Topic of report: Using Social Media to Take the Pulse of Energy: A Twitter Case Study 

Kuzheleva-Sagan Irina P. – Ph.D., Professor (Tomsk State University, Russia). Topic of report: The Opportunities of New Media in the Development of the Youth’s Innovative Potential 

Negri Marco - Ph.D., Senior Researcher (Tomsk State University, Russia - Italy). Topic of report: Mind and Media 

Ryabov Denis Y. – Public Relations Specialist (Tomsk, Russia). Topic of report: Passivity and Inner Emptiness as Sources of Addiction to Social Networking 

Chumikov Alexandr N. – Dr. of Political Sciences, Professor, General Director of the Agency “International Press-Club. Chumikov PR and Consulting” (Russia). 
Topic of report: Who influences in new media and how to provide counter-influence 

Kaftandjiev Christo N. - Ph.D., Professor (Sofia University, Bulgaria). Topic of report: Virtual Marketing Communications for Youth Audience 

Zaric Sinisa - Ph.D., Professor (University of Belgrade, Serbia). Topic of report: Crowdsourcing 

Biliarsky Svetoslav – Journalist, Advertising and Marketing Practitioner (Sofia, Bulgaria). Topic of report: The 'Spiders' from Mars 

Pomati Paolo –Ph.D, Head of Press Office (University of Piedmont Orientale ‘Amedeo Avogadro’, Italy), President of the European Public Relations and Information Officers Association (EUPRIO). Topic of report: A Portrait of the Modern University Communicator 

May 31st

Astafieva Olga N. – Ph.D., Professor (Russian Presidential Academy of National Economy and Public Administration, Moscow, Russia), Chair of Moscow branch of Scientific and Educational Society for Cultural Research. Topic of report:Communicative and Discursive Strategies of the Youth’s Cultural Policy Parties 

Nikonorova Ekaterina V. – Ph.D., Professor (Russian State Library, Moscow, Russia). Topic of report: Media-library and the world: all about new media in libraries and not only there 

Kuvshinov Sergey V. - Candidate of Engineering Sciences, Associate Professor, Head of the Institute of New Educational Technologies and Informatization (Russian State University for the Humanities, Moscow, Russia). Topic of report:Splendors and Miseries of High-Tech 

Shlykova Olga V. - Dr. of Culturology, Professor (Moscow State University of Culture and Arts, Russia). Topic of report:Multimedia Culture of Youth: Meanings, Symbols and Codes 

Yaroslavtseva Elena I. - Candidate of Philosophical Sciences, Associate Professor (The Institute of Philosophy of the Russian Academy of Sciences, Moscow, Russia). Topic of report: NEO-Generation: the Peculiarities of Self-Determination and Modern Technologies of Communication 

Kochubey Natalia V. – Ph.D., Professor (Ukrainian Synergetics Society, Ukraine). Topic of report: Network and System Communications in the Context of New Media 

Posner Vessela - Ph. D., Dr. of Museology and Art History, Artist, Curator and Journalist (Berlin, Germany). Topic of report: The Gallery for the Modern Youth – Temple or Forum? 

Kirillova Natalia B. – Dr. of Culturology, Professor (Ural State University, Russia). Topic of report: The Media Sphere of Russian Modernization and Its Influence on the Value Orientations of Young People 

Chernikova Irina V. – Ph.D., Professor (Tomsk State University, Russia); Seredkina Elena V. – Candidate of Philosophical Sciences, Associate Professor (Perm National Research Polytechnic University, Russia). Topic of report: The Future of Human Nature in the Context of the Problem of the Influence of IT-Technologies on the Consciousness and Behavior of Youth 
Honorary Experts: 

Berger Arthur A. - Ph.D., Professor Emeritus (San Francisco State University, USA) and Writer. 

Gavra Dimitry P. – Dr. of Social Sciences, Professor (Saint-Petersburg State University, Russia). 

Matyash Olga I. - Ph.D., Professor (Russian Communication Association, Russia-USA). 

Pomati Paolo - Ph.D., the Head of Press Office (University of Piedmont Orientale ‘Amedeo Avogadro’, Italy); President of EUPRIO (European Universities Public Relations & Information Officers). 

Chumikov Alexandr N. – Dr. of Political Sciences, Professor, General Director of ‘International Press Club. Chumikov PR & Consulting’ Agency, Moscow, Russia). 

There are three statuses proposed to the participants of the conference: ‘key-speaker’, ‘speaker’, and ‘discussion participator’. Key-speakers make reports at the plenary session of the conference held in the mode of webinar. Speakers provide their papers for uploading them to the conference online system and further publication in journals (optional). Participators ask questions and comment on the reports during webinars or on the website of the conference after all the texts of reports are published. 
All the participants who have sent the texts of their reports will get the electronic certificate confirming their participation. The reports of key speakers will be placed on the website of the conference ( in two languages when the webinar is over (after June 1st ). 

The materials provided by speakers will have been placed on the website of the conference by May 29th, 2012. The discussion on the reports will be taking place during two weeks there. 
Every person can leave comments and questions to the reports on the website of the conference. It’s is an insistent request to all the participants of the discussion to specify their names and surnames while placing their questions and comments to the reports. 

The participation in the conference and the placing of the materials on the site of the conference are free. The publication conditions will be provided additionally on the site of the conference after June 1st 2012 in the section “Documents”. The authors from other cities will receive their copies of issues by post. In addition the authors of the interesting papers chosen by the expert and organizing committees of the conference will be proposed to publish them in the partner journals for free (see ‘Organizers and Partners’ section of the website).

The organizing committee of the conference: the Department of Social Communication at Tomsk State University, Russia, Tomsk, Moscovsky trakt, 8, office 419. 
Tel. 8 (3822) 529 537

Дата начала конференции: 
Tuesday, May 29, 2012
Дата конца конференции: 
Thursday, May 31, 2012