Samoilenko, Sergei A. (USA, Fairfax)

Sergei A. Samoilenko is a full-time communication instructor at the Department of Communication, George Mason University. In addition to instructing, Sergei serves as the faculty advisor for the Public Relations Student Society of America (PRSSA). He develops and coordinates career-building activities for communication students, including: professional workshops, public outreach projects, job fairs and student mixers in the Washington D.C. area. He also assists the Center for Global Education (CGE) at George Mason with developing CGE summer programs in public relations in Austria and Germany.
Sergei actively contributes to the development of communication education internationally. He is the Immediate Past President of the Eurasian Communication Association of North America (ECANA) established to facilitate former Soviet Union-related communication research, education and its practical social application in Russia and the US, and promote joint projects between scholars from Russia, CIS and Baltic states and their North American counterparts. He is a co-founder and a board member of the Kazakhstan Communication Association. He is also an active member of the Global Alliance for Public Relations and Communications Management.
Sergei is a co-chair of the University Relations Committee at the Public Relations Society of America-NCC and a judge of the National Bateman Public Relations Case Study Contest (since 2011). His professional service is focused on bridging academic and professional communities in the areas of marketing, public relations and social media. He sees his mission in helping communication practitioners acquire new skills and adapt to global marketplaces and emerging online communities. He developed and held numerous public relations and marketing workshops and webinars in the US, Russia, Ukraine and Kazakhstan.
Prior to his appointment at Mason, Sergei worked as youth counselor, professional interpreter, and a public relations specialist. His former companies and projects included: The Salvation Army, FAB (Caspian Pipeline Consortium), TACIS, International Anti-Counterfeiting Coalition, The American Association of Russian Language, Culture and Education, and others.
Sergei's areas of expertise include public relations, public diplomacy, risk and crisis communication, international and intercultural communication, marketing communication and promotion, organizational development and technology, and counseling.
Also Sergei is a reviewer at Oxford University Press.


He received his Master’s in Communication (Health, Risk and Crisis) at George Mason University. He received his other Master’s and a Bachelor’s degree in Applied Linguistics from Kuban State University in Russia.


Sergei Samoilenko is a co-author of
Routledge Handbook of Character Assassination and Reputation Management;
"Реклама и связи с общественностью: профессиональные компетенции";
GR и лоббизм. Теория и технологии. Учебник и практикум.
Sergei has also co-authored the first Russian textbook in government relations: In I. Mintusov (Ed.). Government Relations: Theory and Practice. Saint Petersburg State University Press.

A complete list of recent publications is available at:


Public relations, crisis communication, reputation management, new media.




Academic communities are extremely fragile in the age of social media. The complex nature of highly mediated events often impedes university public relations departments from controlling for multiple risks. Many universities appear to have “a glass jaw” when faced with reputation crises. Multiple attacks on academic institutions significantly impact the regional brands of their local communities. Continuous exposure to misinformation and reputational attacks produce cognitive dissonance, uncertainty and psychological discomfort among city and county residents, and the local authorities.  
At George Mason University, the Climate Change Communication Center is a target for contrarians. Climate change deniers attempt to discredit scholars through character attacks and promote ideas of a global warming conspiracy. Corporate campaigns, known as science bending target science and scientific communities in their ideological or economic attacks on research. Climate deniers rely on a common set of techniques to dispute the science and climate change scientists including “fake” experts, fallacious arguments and and cherry-picking scientific data.
The George Mason University Character Assassination and Reputation Politics (CARP) Research Lab was founded to examines these issues in its academic mission to facilitate scientific research, theory and practice concerning defamation across disciplinary boundaries. This presentation will discuss how the virtual research lab is helping the university to maintain its regional brand and reputation though research, education, and risk assessment. 

Full-time communication instructor at the Department of Communication, George Mason University; faculty advisor for the Public Relations Student Society of America (PRSSA).