Karnaukhova, Natalia A. (Russia, Tomsk)

Senior lecturer of the Department of Social Communications of the Faculty of Psychology, Tomsk State University.

Professional and scientific interests:

Social communications, sociology, marketing, psychology, public relations, marketing researches and communications.

Disciplines:

"Marketing", "Sociology of mass communication", "Marketing researches in PR", "Branding".

Education:

  • 1995-2000 - sociological faculty of the Altai State University, a specialty: "A sociologist, the professor of public disciplines", the specialization: a sociologist - marketing expert.
  • 2005-2006 - passed qualification improvement courses in St. Petersburg state technological institute on the program "Actual humanitarian problems of modernity" (72 hours) and in Tomsk State University on the programs "Psychological and didactic competences of the university professor in the environment of the higher education modernization" (72 hours) and "ICT - the competences of the worker of education", "Development of electronic educational resources".

Academic and professional career:

  • Since 2000 until 2003 Natalia Andreevna worked in the Department of informatization of education of Tomsk Polytechnic University as a marketing expert. She also taught at qualification improvement courses "Innovative educational technologies" at OIO TPU (courses of lectures: "Image of a professor in the innovative educational technology" and "Sociological aspects of ASU PDS");
  • Developed, organized and held presentations of audiences with feedback in TPU, and also promoted the services and products of the Department of informatization of education of TPU at the specialized exhibitions ("Gold innovations of Russia and the countries of SNG" - Moscow, 2000; "UchSib" - Novosibirsk, 2000 - 2003; "The Siberian Athens" - Tomsk, 2000 - 2003, etc.);
  • Since 2003 she has being working at the Department of Social Communications of the Faculty of Psychology, Tomsk State University.

Scientific publications:

Manuals:

  • Karnaukhova N. A. The methodological manual on the course "Sociology of mass communication". - Tomsk: Publishing house of TSU, 2004. - 44 p.
  • Karnaukhova N. A. Presentation in the educational process: Manual. - Tomsk: TML-Press, 2009. - 118 p.

Publications:

  • Karnaukhova N. A. Specificity of the intratextual communication in preparing and carrying out focus-groups;
  • Karnaukhova N. A. Sociological aspects of feedback in a lecture audience;
  • Karnaukhova N. A. Presentation in the educational process;
  • Karnaukhova N. A. Marketing researches in the educational space of students, studying "Public Relations";
  • Karnaukhova N. A. Feedback in mass media: illusion or reality?;
  • Karnaukhova N. A. PR in the Russian way;
  • Karnaukhova N. A. Textual support of an exhibition as a tool of marketing communication;
  • Karnaukhova N. A. Phenomenon of macro- and microsocial responsibility of business;
  • Karnaukhova N. A., Beck T. S. Positioning features of sport clubs and organizations;
  • Karnaukhova N. A., Galitskaya J. S. The role of reputational factors in the strategy of positioning of an educational institution;
  • Karnaukhova N. A., Danilchuk N. N. About the importance for a PR-specialist of interaction with local government during territorial positioning;
  • Karnaukhova N. A., Burtseva O. Communicative audit as a way of examining image of an organization;
  • Karnaukhova N. A., Mozhaeva P. Image marketing of the territorial-state subjects in the sphere of tourism;
  • Karnaukhova N. A., Danilchuk N. N. Public Relations as a way of achieving openness of local government in the eyes of public;
  • Karnaukhova N. A. Features of carrying out focus-groups;
  • Karnaukhova N. A., Beck T. S. Studying and forming the public opinion as one of the key activities of a specialist in public relations;
  • Karnaukhova N. A., Ostroverh A. A. CSR (Corporate Social Responsibility) in the Russian way.

Conference attendance (selective):
Natalya Andreevna participated in various scientific-practical conferences, including:

  • All-Russian scientific-methodical conference "Modern Education: traditions and novations";
  • All-Russian scientific-practical conference "Journalism in the search for a model of development";
  • All-Russian scientific-practical conference "Social work , advertising and public relations";
  • IV scientific-practical conference for teachers and practicians «PR in a changing world: a regional aspect»;
  • V International scientific-practical conference for students, graduates and young scientists "Actual Problems of the humanities";
  • V Scientific-practical conference for teachers and practicians "PR in a changing world: a regional aspect";
  • All-Russian scientific-practical conference "Social work, advertising and public relations";
  • All-Russian scientific-practical conference "Actual problems of social-economic development of the Russian Federation "Brand of a region";
  • VI International scientific-practical conference for students, graduates and young scientists "Actual problems of the humanities";
  • All-Russian scientific-practical conference "PR-Universe" (2004, 2006);
  • the Internet-conference "Connect-Universe 2009".

Hobbies:

Dogs, business-consulting, reading, cross-stitching, exotic food.

Topic of the report:
Online-Positioning of Digital Nomads.
 

Senior lecturer of the Department of Social Communications of the Faculty of Psychology, Tomsk State University.
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