Ph.D. in Geography, Associate Professor (Department of Tourism and Socio-Cultural Service), Deputy Director of the Institute of Sport, Tourism and Service (South Ural State University, Chelyabinsk).
The role of visual communication in forming the competitiveness of the tourism industry.
The tourism industry is one of the fastest growing sectors of the economy, and it is just the sector in which visual communication plays a crucial role in all its different views: from corporate identity and creating brands for tour agencies (tour operators) to excursions for tourists that combines the visual communication with other types of communication. Development of information technology has led to the emergence of new technologies and new media, which are actively integrated into the tourism industry and creates new opportunities for both tourists and tour operators. For example, the advent of the Internet has changed not only the business processes of enterprises in the tourism industry, it gives us new services that have made it possible for tourists to obtain more detailed information about tours, tourist areas and resources of these areas.
We will examine the role of visual communication in the tourism industry nowadays, give examples of the application of new technologies and new media in the tourism industry as well as discuss the most promising ways of using visual communication to enhance the competitiveness of enterprises in the tourism industry.