“A Day in the Life of the Brain” by Susan Adele Greenfield, a key speaker at Connect-Universum-2012 , is translated into Russian.
10 best books that Tomas Laurinavicius, a key speaker at Connect-Universum-2016, recommends reading this summer.
A "brand story" tells customers what the business is about and where this business is operating. And those are very special stories that have a high strategic element, each episodic chapter is written according to the brand's existence and development over time to respond to changes in the market and consumer demand. But we often can see embarrassment when people are asked: "How do you tell a story of your brand?" That's a simple question, but why hardly anyone can answer it easily?