The scientific works created as a result of collaboration between the Department of Social Communication (TSU) and Department of Advertising and Public Relations (TSPU) have been published and are now available to the reader.
Scott Cunningham, PhD, Associate Professor at the Department of Political Analysis, Faculty of Technology, Policy and Management, Delft Technical University (TU Delft) gave his preliminary consent to participate in «Connect-Universum-2018».
Scott teaches a course on Data Science for the Engineering and Policy Analysis (EPA) MSc degree. He also teaches courses on text mining and text analysis for the edX platform. Scott Cunningham is interested in probabilistic models of social exchange and in the construction of a theory of multisubject systems through economic sociology and innovation policy.
Dear colleagues! We are happy to announce that we have formed the pool of the key speakers of the IV International Transdisciplinary Research and Practice Online Conference «Connect-Universum-2018». The key speakers will present their reports life online at the webinar on November 29-30. The reports by other participants of the Conference on “Digital Place Brand Management: Global and Local Aspects” will be posted on the Conference website.
Nation Branding: What is it? Keith Dinnie tells us about this in his book, Nation Branding - Concepts, Issues, Practice, which is also considered the first textbook of nation branding.
Keith Dinnie is the founder of Brand Horizons consultancy. He is a real professional in his work and considered one of the world’s leading experts on nation branding. He has published his research in several international journals including Place Branding and Public Diplomacy, European Journal of Marketing, Journal of Brand Management and so on. Keith Dinnie's research focuses mainly on place brand management for cities, regions, countries and other localities. Keith Dinnie has lived and worked in various countries around the world, which gave him a unique insight into various concepts and approaches to branding.