PR-practitioners check many different sources of information and monitor publications of competitors in the media. They study news hooks. Therefore, one of the most important skills for a PR-practitioner is the ability to recognize fake news. How can you learn to see fake news?
The time of the commercial on TV is about 30 to 60 seconds on average. But this format is not suitable for the new media. The Internet has other specifics.
Recent research shows that the user's interest is reduced within the first 10 seconds. Therefore, advertisers on YouTube are changing their approach. Now they use the technique of short videos. Performance indicators for watching videos have grown. PR-practitioners can also use a short video as a tool in their work.
At the beginning of March, Google introduced to the world a new technology for replacing the green background in real time. The feature will be available on mobile devices soon. The technology is trained with the help of artificial intelligence.
On February 6, SpaceX Company launched the Falcon Heavy lift launch vehicle. This event attracted the attention of 2.3 million viewers on YouTube and become the largest newsbreak in February.
Falcon Heavy is a partially-reusable heavy-lift launch vehicle. It is better than its nearest competitor in two ways: the cost and the payload. The new launch vehicle costs 90 million dollars in comparison with 435 million cost of the vehicle-competitor. At the same time, the payload output into space is twice as large. So this event is of great interest to the media. But why did the information explosion happen?