Today we often need to play as one team in different working situations. Everybody knows that well-organized teamwork it is the recipe of success. However, what can you do if you do not have good relationships with people or just do not have people to make relations with? Networking will help you.
Networking is a skill of making good business relations with any people you need. Let us speak a bit more about the tools of networking.
Becoming Digital: Toward a Post-Internet Society is a new book that appeared in November 2017. The author of the book is Vincent Mosco, Professor Emeritus, Queen's University, Canada. Dr. Mosco is the author of twenty-three books and over 200 articles on communication, technology, and society. The most famous works are "Political Economy of Communication" and "Cloud: Big Data in the Turbulent World".
Large and small companies spend more and more money on promotion in social media. If they had to pay large sums of money to celebrities before, now anyone can express their opinions. The idea that only a celebrity can become an influencer is wrong, because now anyone, who has active and involved followers and can present information in a good way, can be an influencer.
Digital magazine QUARTZ published a material about how seriously young people think about their social media brand. Now youngsters care not only about how to show their lives to their friends but how to show their potential employers that they are very serious and multitasking people.
Nir Eyal is an Israeli-American author, educator, and entrepreneur. He is a frequent contributing writer for Forbes, TechCrunch, and Psychology Today – writing about the intersection of psychology, technology, and business. Nir Eyal’s bestselling book “Hooked: How to Build Habit-Forming Products” is about the reasons why some products cause addiction. This bestseller tells us about companies and their products, which get into the habit. The edition became number one in the section “Product Management” and has more than 900 positive reviews on Amazon.
Eyal says that everyone is hooked, because we check our phones almost 150 times in a day. We cannot live without our smartphones, Google and different social networks. He describes the concept of creating habit-forming products. The main idea of the book is that without understanding the psychology and incentives of consumers it is impossible to create a successful product.
The Hook Model is a four-step process, which allows controlling the consumer behavior. Users constantly return to the product without aggressive advertising, expensive marketing campaigns, reminders and other actions on the part of the manufacturer.
This book will be interesting to PR students, and Marketing and Advertising specialists.