Gianluigi Negro is both Post Doctoral Researcher at the Faculty of Communication Sciences and Assistant Editor at China Media Observatory, who published a book called "The Internet in China." This book contains the most important political and cultural determinants of the development of the Internet in China. A versatile analysis and research provides the key to understanding the causes of change that occurred in the country of the Rising Sun.
Advertising trends come and pass, but there is one eternal trend – copying Japanese advertising style. It started in the 90s, when Arnold Schwarzenegger became the face of the brand of Japanese noodles. You can find these videos on YouTube. Such commercials were filmed by many advertising agencies, and even in Russia. But they did not become popular because they were trivial. And now, in 2017, we can finally see how LA metro uses these ideas.