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Inspirational Books for PR Practitioners
“Aaker on Branding: 20 Principles That Drive Success”  Author: David Allen Aaker  
Branding by Jung
How to Use Knowledge about Archetypes when Positioning a Brand?
How to become a lovemark
Lovemarks is a marketing concept that is intended to replace the idea of brands. A lovemark is a brand that we recognize; it has a large loyal audience and causes true love. In the current world of marketing, there are a lot of brands that use the concept of lovemarks behind their marketing strategies. The most famous examples are Apple, Starbucks, Coca-Cola, Adidas, Nike and IKEA.   You don't need millions of advertising budgets to become a lovemark, but a bright feature, which will make buyers love you: quality, price, interior or professionalism of employees. For example, the iconic Harley-Davidson attains reputation of the symbol of freedom and unlimited roads. Purchasing this motorcycle gives you an opportunity to enter into the club of the elected.
DOES ADVERTISING SPECIALIST NEED DESIGN?
We all sooner or later come across design. Someone as a mediator between an employer and designer, someone has to make designs when creating a post in Facebook or Instagram. So, does an advertising specialist need design?
7 MYTHS ABOUT SEO, THAT YOU MUST FORGET IN 2018
Every year Google releases a lot of updates and the SEO sphere is changing very fast. Therefore, we have collected 7 actual myths about SEO.