Branding by Jung
How to Use Knowledge about Archetypes when Positioning a Brand?
​A note for the SMM-manager: how to work with the negative
Three simple rules about what you should never do and what you should do when you face negative feedback on the network
Inspirational Books for PR Practitioners
“Aaker on Branding: 20 Principles That Drive Success”  Author: David Allen Aaker  
YouTube continues to launch the original content
Netflix and Zero are becoming more and more popular. These are entertainment sites, and they provide their audience with a huge number of videos, movies, TV shows and series. It's easy to guess that now they are the main competitors with the largest video sharing in the world - YouTube.
A Few Simple Secrets for a Good Press Release
How can you write a press-release of good quality?