Lovemarks is a marketing concept that is intended to replace the idea of brands. A lovemark is a brand that we recognize; it has a large loyal audience and causes true love. In the current world of marketing, there are a lot of brands that use the concept of lovemarks behind their marketing strategies. The most famous examples are Apple, Starbucks, Coca-Cola, Adidas, Nike and IKEA.
You don't need millions of advertising budgets to become a lovemark, but a bright feature, which will make buyers love you: quality, price, interior or professionalism of employees. For example, the iconic Harley-Davidson attains reputation of the symbol of freedom and unlimited roads. Purchasing this motorcycle gives you an opportunity to enter into the club of the elected.
We all sooner or later come across design. Someone as a mediator between an employer and designer, someone has to make designs when creating a post in Facebook or Instagram. So, does an advertising specialist need design?
PR-practitioners check many different sources of information and monitor publications of competitors in the media. They study news hooks. Therefore, one of the most important skills for a PR-practitioner is the ability to recognize fake news. How can you learn to see fake news?
The time of the commercial on TV is about 30 to 60 seconds on average. But this format is not suitable for the new media. The Internet has other specifics.
Recent research shows that the user's interest is reduced within the first 10 seconds. Therefore, advertisers on YouTube are changing their approach. Now they use the technique of short videos. Performance indicators for watching videos have grown. PR-practitioners can also use a short video as a tool in their work.