Every city wants to stand out, become more interesting and recognizable to residents and visitors. How to do this? The answer is – branding! In one of his web articles, Tom Hardy described examples of the most successful cases of city branding. Let's take a closer look at them.
How does a place get good or bad reputation? People’s perceptions of places tend to be vague. Stereotyping, associations and people’s objectives can influence the perception of the place.
What is place branding? Many professionals think that place branding is about influencing people’s perception, what people think about a specific place: city, country or tourist route.