Why do we need branding if we are a small company? - Our products are trusted without it. This and other similar statements indicate how insignificant can consider branding some small businesses. Do you need to use branding if you have a hairdresser’s, a service station or a little cafe? The answer is definitely “YES”. The most important function of a brand is to separate a certain company and its products or services from those produced by competitors. Today a brand not only personifies a product or service, it creates a special atmosphere around them trying to create consumers’ desire, and motivating them to purchase.

The Eiffel Tower is a well-known symbol of Paris.Without understatement, almost every person in the world knows what the Eiffel tower looks like and where it is located. We would like to briefly highlight the history of the Eiffel Tower and tell you how its image influenced the positioning of Paris.

Due to the growing popularity of place branding, the business newspaper “Most” published an article where they interviewed some practitioners in business communications. The experts highlighted many issues related to this area, such as: Why do you need to promote places? How does branding affect the economic and social attractiveness of the region as well as its development as a whole?